What We Do
Smart OPPPS and resourceful people
We help expert-led businesses stop firefighting and start scaling through smarter processes, structured support, and a second brain behind the scenes.
Our signature framework, OPPPS, focuses on five areas that typically hold businesses back:
Overwhelm, Process, Project Management, People, and Scale.
We help you get out of the weeds by designing clear, repeatable workflows, implementing effective project management, and aligning your team so everyone knows what to do and when to do it. No more bottlenecks. No more chaos.
Whether you’re launching something new, building out a team, or simply trying to make your business less exhausting to run, OPPPS gives you the operational foundation to grow with confidence.
We also run a trusted VA Bureau, connecting you with proactive, organised, and personable virtual assistants who can handle the day-to-day admin and delivery. They’re more than task-takers they’re strategic, capable, and a natural extension of your team.
Together, our OPPPS framework and VA Bureau support create a seamless behind-the-scenes operation freeing you up to lead, grow, or take a damn break.
OPPPS
Wendy brings a corporate background in operational strategy and process design, now tailored to suit smaller, expert-led businesses through her OPPPS framework.
By focusing on Overwhelm, Process, Project Management, People, and Scale, she helps businesses achieve the same powerful outcomes as larger organisations efficient, streamlined operations with continuous improvement built in.
The result? Teams are clearer, more motivated, and aligned saving time, reducing stress, and driving sustainable growth across the board.
VA Bureau
This is admin assistance when you need it and yes, you are ‘big enough’! We help you identify the tasks so your focus becomes more accurate. The VA Bureau is more than an agency; WJL uses a network of trusted admin specialists who flex to accommodate the peaks and troughs in your workload. This is flexibility and versatility adapting to your businesses needs.
VA Business Set Up
Our knowledge and skill as VAs make it a no-brainer to offer training and advice to budding VAs.
We know that setting up a business – any business – is no easy task but starting out the right way is so important. We want trainee VAs to understand exactly the kind of skills and work ethic that’s required to do the job well. Then, they have an opportunity to join our VA network.
Our People
We have a straightforward offering which is delivered through three professional roles: Account Manager, Operations Manager and VA. Qualified to fulfil their roles 100%, they all have key complementary skills-sets and come from a variety of backgrounds.
Our Clients
We have clients at a variety of challenging and exciting stages in their life-cycle, where processes and people are critical to success:
Start up: you're in the early stages of development with a small workforce. 'All hands on deck' is the approach while working practices are being created.
Growth: a flexible, scalable operating model is beginning to emerge. Systems are being created at operating and support level.
Principle challenges at this stage: the business owner needs to delegate more, especially non-core activities, to give them the freedom to lead. Systems and processes are struggling to keep up with the demand put upon them.
Expansion: this is where new opportunities are leading to different income streams requiring new capabilities.
Maturity: at this stage, a business must stabilise while continuing to evolve. More than ever the business needs to stay on its toes and be ready to flex in the direction success indicates.
Principle challenges at this stage: continual improvement and that means constantly overhauling your processes and how your admin support is functioning.
Getting your OPPPS and admin support in place, whatever stage you’ve reached, means you can function like a corporate.
Our Values
We stand by every single one of our values. It’s not just about the way we work with our clients but how we work with each other.
- Integrity in our dealings with everyone – clients, colleagues and suppliers
- Transparency across the board, demonstrating an open attitude to life and work
- Responsibility for providing a dependable service that is supportive and liberating
- Passion and enthusiasm for growing and fulfilling our clients, as well as meeting our own business goals
- Relationship-building because collaboration delivers results
Case Study:
Annabel, Life Coach: VA client
This is how it often starts at the enquiry stage:
“I think I would like a conversation, although I’m still not sure how to let you help me (note the word ‘let’). It may be that it turns into a discussion of what could be done ad hoc, like travel arrangements, maybe updating Xero. I’m open to exploring and your input based on how you work with other clients.”
We then had a three-way conversation (including one of my account managers) explaining about the various activities we undertake for other clients. Annabel was shocked at the breadth of what essentially, is basic admin work – managing a diary, handling receipts and invoices.
Here is the conversation trail picking up again:
“Thanks Wendy – I’m looking forward to working with you both… and excited about what’s possible for me to let go of.”
After the first month of working with her I called to ask how things were going:
“Yes, I am delighted thank you. I didn’t realise I was carrying a weight on my shoulders until it was taken away by Helen.”
Case Study:
Colin, Learning & Development: process mapping client
Colin bought out a small Learning & Development business:
“My vision was to expand the business by bringing contractors in to deliver the work.”
We worked with Colin to prioritise actions and create end-to-end processes.
“Wendy and her team helped me focus on what we do and how. Now, when a client says they want to do a piece of work with us, my contractors follow a step-by-step process that allows them to build and run bespoke courses for very different clients.”
We built processes for support systems too – CRM, and sales-pipeline, marketing (including surveys) and accounting.
“My vision is an exit strategy so Wendy helped me gradually extract myself from the day-to-day so I could concentrate on business development and training new associates.”