Spring into Action….
Spring is in the air! So it is time to wave goodbye to the winter blues and welcome the longer days and the promise of warmer weather with open arms.
It is also time for that seasonal tradition to ‘spring clean.’ Not only a satisfying and worthwhile job at home but can also help to keep your business blossoming.
Spring cleaning your customer database can seem like a daunting task. But in fact, blowing the cobwebs out of your customer database is simple and easy. Furthermore, it can make a massive difference to the number of customers who actually read and engage with your email campaigns.
Find your data
An accurate and up to date database starts with effectively capturing the data in the first place. We can add all those business cards that have been hanging around in a drawer for months. Plus, if you have existing entries with missing data information, consider filling those gaps too.
Categorise your data
Use your data cleanse as an opportunity to check that the data you hold for both contacts and pipeline is catagorised effectively. This will help you when you are looking to segment your data for particular marketing campaigns. For example, people within a particular postcode radius, gender, age or customers who only buy particular products.
Keep your data up to date
Customer data changes all the time, whether you are gaining new customers or removing dormant ones. With this in mind, it makes sense to cleanse your data periodically. This ensures that every email campaign is sent to an accurate and up to date database. You don’t want to be on MailChimp’s ‘Most Wanted’ list.
If sorting your database still seems like a grueling task which you haven’t got the time to perform, speak to us at Wendy Johnstone Ltd, let us do the work for you! You can contact us by phone on 07721 500048 or email firstname.lastname@example.org, we look forward to hearing from you.